Marketing strategy that moves people to act.
Helping brands grow through strategy, storytelling and data-informed campaigns.
I’m Amy Roldan, a Denver-based marketing strategist with an MBA in marketing and more than eight years of experience helping brands grow through strategy, storytelling and data-informed campaigns.
My work sits at the intersection of creative thinking, business strategy and cross-functional execution. I help teams turn business goals into marketing that is clear, thoughtful and measurable, whether that means launching a financial product, building a bilingual campaign, improving customer engagement or creating smarter workflows with AI.
What I Do
I build integrated marketing strategies that help brands connect with the right audience and move people to act. My experience includes B2B and B2C campaign strategy, go-to-market planning, customer engagement, email marketing, paid media, SEO, content strategy, Hispanic marketing, product launches, partner marketing and marketing operations.
Today, I work in financial services marketing, where I partner across product, legal, compliance, risk, analytics, digital and executive teams to bring campaigns to life in a highly regulated environment.
The Work I’m Proud Of
I’ve helped:
create an AI-enabled marketing workflow that delivered an estimated 85% time savings,
supported financial product campaigns that increased adoption by 60%,
improved email open rates by 35%,
grew website traffic by 15% year over year and
contributed to a 90% increase in fundraising revenue through strategic influencer marketing and public relations.
My Background
Before moving deeper into financial services, I led marketing and communications for the Aspen Art Museum, where I managed campaigns across email, social media, web, paid media, public relations and events. Earlier in my career, I worked in tourism, legal services and luxury retail, which gave me a strong foundation in client service, storytelling, research, relationship building and brand experience.
I’m also a first-generation American and proud daughter of immigrants. That background shapes how I communicate, collaborate and lead. I bring a multicultural lens to my work, along with professional Spanish translation experience and fluency in Portuguese.
What I Believe
Good marketing should feel both strategic and human. It should be rooted in audience insight, aligned with business goals and clear enough for people to understand why it matters.
I’m especially interested in marketing that is data-informed, AI-enabled, inclusive and built with care.