Marketing strategy that moves people to act.
Helping organizations turn business goals, audience insights, and data into measurable growth.
I’m Amy Roldan, a Denver-based marketing strategist with an MBA in marketing and more than eight years of experience across financial services, arts and culture, tourism and consumer-facing brands.
My work sits at the intersection of business strategy, creative thinking and cross-functional execution. I turn complex goals into clear marketing strategies, whether that means launching a financial product, developing a bilingual campaign, improving customer engagement or building smarter workflows with AI.
What I Do
I develop integrated marketing strategies designed to connect the right audience with the right message and move people to act.
My experience includes B2B and B2C campaign strategy, go-to-market planning, customer engagement, lifecycle and email marketing, paid media, SEO, content strategy, Hispanic marketing, product launches, partner marketing and marketing operations.
Today, I work in financial services marketing, partnering across product, legal, compliance, risk, analytics, digital, technology and executive teams to bring campaigns to market in a highly regulated environment.
The Work I’m Proud Of
My work has contributed to measurable results across marketing, growth, and operations, including:
85% estimated time savings through an AI-enabled marketing workflow
60% increase in financial product adoption through targeted go-to-market strategy and campaign execution
35% increase in email open rates through segmentation, testing and content strategy
15% year-over-year growth in website traffic through SEO, paid search and content optimization
90% increase in fundraising revenue through integrated marketing, public relations and event strategy
My Background
Before moving deeper into financial services, I led marketing and communications for the Aspen Art Museum, managing campaigns across email, social media, web, paid media, public relations and events.
Earlier in my career, I worked in destination marketing, legal services and luxury retail. Those experiences gave me a strong foundation in audience research, client service, relationship building, brand experience and storytelling.
I earned my MBA in marketing from the University of Denver while working full time and leading marketing and communications at the Aspen Art Museum. That experience strengthened the way I approach marketing as both a creative discipline and a business function.
I’m also a first-generation American and proud daughter of immigrants. That background shapes how I communicate, collaborate, and think about audiences. I bring a multicultural perspective to my work, along with professional Spanish translation experience and fluency in Portuguese.
What I Believe
Good marketing should feel strategic and human.
It should begin with a clear understanding of the audience, connect to a real business objective, and give people a reason to pay attention or act.
I’m especially interested in marketing that is data-informed, AI-enabled, inclusive, and thoughtfully built.